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Aileen Wins at This Years EDP Tourism Awards

The event’s most coveted prize, the Outstanding Achievement award sponsored by Hoseasons, went to a woman who works tirelessly for the tourism cause. Aileen Mobbs runs Great Yarmouth’s seafront Imperial Hotel and plays a leading part in the tourism life of Norfolk’s biggest resort as chairman of the Great Yarmouth Maritime Festival.

Together with her husband, their tireless efforts and consistent investment has taken their coastal business from two star to the only four star property in the borough.

Mrs Mobbs has been involved with the maritime festival since it started,and has seen it grow and flourish to the point where it attracts more than 30,000 visitors over the weekend.

It has now become a September highlight on Norfolk’s tourism calendar and has blazed the trail for other resorts in the region, illustrating how to maximise trade during the shoulder seasons.

Katie Hanger, brand manager at Hoseasons, praised the work of Mrs Mobbs.

She said: “This person isn’t simply focused on their own business as they play a very active role in the local tourism scene. “She is undoubtedly one of Great Yarmouth’s leading business and tourism figures.”

 

Aileen accepting her Outstanding Achievement Award


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